There is a dominant online marketplace for the car buyer, whether they be looking for new or used vehicles.
But this should not be your only active online marketing tactic.
Google highlighted a case study where one car buyer had 900+ digital touchpoints with 139 of them being Google searches. Whilst, Cox Automotives ‘2018 Buyer Journey’ report highlighted that the buyer spent on average 14 hours 29 minutes online.
If we also consider that 1 in 3 buyers don’t know the exact vehicle they want, there’s a great opportunity for dealerships to be present and be valuable to the car buyer during the entire journey.
Our role is to help you develop a strategy and platform to identify each of the online touchpoints and how you can engage and nurture the car buyer.
It takes an holistic approach to drive more visitors to your website and into your dealership. Here’s some of what we consider to be a priority.
In one study, a car-buyer’s journey consisted of 139 Google searches. The research conducted on Google can include the early ‘What car should I buy?’ right through to ‘Where should I buy it?’. You want to be visible during these moments.
As noted, the search engine is a crucial platform to ensure you are visible. Search advertising (AdWords) is one way to ensure this. But aside from search ads, there are other advertising platforms and products available including social media, retargeting, content recommendation engines, sponsored posts, and more.
The car-buyers journey has been cited by Google as having more than 900+ digital touchpoints and as referenced by CarSales as being now 2.7 months long. There is a lot of opportunities to be the source of valuable content. Opportunities where you can establish goodwill and nurture a lead.
With a car-buyer’s journey averaging 2.7 months there’s many more potential leads in your funnel than you may be aware of. In using an automated system you can ask for emails early in their journey (research) and help to nurture them ensuring you have the best chance of them buying from your dealership.
Far from sounding like a corporate mission statement, there are a few simple values we hold near and dear to our hearts; values we believe in above all else.
STEP ONE: Information Gathering
Phone call or face to face
STEP TWO: Understanding Target Audience & Identifying Opportunities
Who they are, where they spend time
STEP THREE: Developing Activity Plan/Proposal
Generally 3 months. No BS. Based on most efficient.
STEP FOUR: Start Work
Upon approval
Communication will be via email unless necessary to chat.
We’ll answer any communication within 24 hours.
1. Our minimum monthly commitment is $1100+gst and this includes 10 hours per month. For ongoing clients this includes a $20-$40 per hour discount on our project work.
2. We don’t ask you to commit to long-term contracts.
We do however ask that you commit to a minimum 3 month period to allow us time to demonstrate the results of our work.
Get an insight into our understanding and specifically SEO knowledge of the auto industry.
Simply fill in the form below and we’ll be in touch to discuss how we can support your digital marketing.
Ready to get more website traffic, leads and customers? Tell us about your business and we’ll show you where the opportunities are.
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