For busy entrepreneurs, content marketing can be the stuff of nightmares. It’s time-consuming, requires a healthy imagination to constantly dream up new post ideas, and can be downright boring if you’re not entirely passionate about what you’re writing.
But…
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.(Ref)
of marketers say blog content creation is their top inbound marketing priority. (Ref)
B2B companies with strategic content marketing generate 67% more leads than companies who don’t. (Ref)
Need to improve your content ROI?
A Content Strategy to Improve Your ROI
When you team up with us, we work with you hand-in-hand to create a content marketing strategy that drives your business to the next level.
Put simply, we want you to enjoy creating and publishing content. And once you start seeing the results, we’re sure you will!
Stage 1. Identifying Buyer Personas
Before we develop your content strategy, we need to identify your target audience. This includes their pain points, where they typically look for solutions, what form of content they like consuming, what obstacles they have to purchase, and much more.
Stage 2. Understanding Your Objectives
To optimise your ROI, we need to know your business objectives. For example, are you looking to generate more online sales? Are you looking for website enquiries for your new service offering? By identifying your objectives we can better align the content strategy and ensure we have goals set up in Google Analytics to measure your ROI.
Stage 3. Identifying Your In-House Capabilities and Promotional Budget
We don’t want to stretch your time and resources. So, we’ll chat to you about who within your business can create content and realistically how much you can produce.
Further to that we’ll also gauge what content promotional budget you have.
Stage 4. Topic Research
We’ll do the keyword research to identify topics relevant to your business that people are searching for in Google and Bing. We’ll be looking for topics that have high search volume but are not too competitive (low-hanging fruit).
These keywords will also be chosen based on achieving your business objectives.
Stage 5. Develop Your Content Strategy
Your content marketing strategy will involve several key aspects to help guide and optimise your efforts, including:
- Topics we recommend you cover (including suggested titles)
- Writing style, length of content, types of content
- Recommended assets to help leverage your content
- A plan to promote each published piece of content
- A content calendar
Image source: FreshEgg
FAQs
Want to Generate More Leads?
Talk to us about developing a content marketing strategy.
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