Do you live and breathe your travel business but struggle to market it?
Online travel marketing is tough. Competition is high, ROI can be low, and visibility is key.
Google’s study into the ‘Travel Customer Journey’ highlights a few important findings. Firstly, would-be travellers bounce back and forth between many websites, reviews and other digital touchpoints during the research phase. That’s before they even consider choosing who to book with.
Secondly, over 40% of travellers are conducting their research from a mobile device. Those interactions can be short but critical in the decision making process. Is your business showing up where it needs to online, to even compete?
It is imperative that you understand your audience, your customer journey and identify at each step how you can be present and valuable. You need to engage your potential customers from the earliest stage of their travel journey (research), right through to the booking phase to the follow up stages.
We’re here to help you develop a strategy to engage, nurture and convert travellers in a way that will then turn them into a customer who advocate for your business.
We have had the pleasure of working with a variety of travel companies, including those above.
It takes a holistic approach to drive more visitors to your website and generate more bookings for your travel company. Here’s some priorities to consider…
Holiday-makers can spend months and interact with hundreds of digital touchpoints before they made a booking. Many of these touchpoints will be via a search engine.
We can help you to increase your online visibility via SEO, ensuring that your company is present when it is important. That way the customer will contact you rather that your competitors.
If you want to advertise travel deals or offers, there’s plenty of options to do so. We can help you with internet advertising (AdWords), Facebook advertising to a specific audience, automation via your website, promotion via publications or re-targeting people who have already visited your site. These strategies enable you to attribute leads and measure ROI.
The research process for holiday-makers begins with the ‘dreaming’ moments when researching destinations. This is a key time in which your business can provide valuable content and lead to an opportunity to build your email database and build a rapport with subscribers. Content can also help your SEO and social media efforts.
Reputation is everything. One report cites that 81% of travellers find travel reviews important and 49% won’t book a property without reading reviews. We can help you to implement a formal review process and to manage your online PR so that you can drive more publicity for your travel business.
Far from sounding like a corporate mission statement, there are a few simple values we hold near and dear to our hearts; values we believe in above all else. We don’t take a ‘one size fits all’ approach to working with our clients, and we certainly don’t sugar-coat things.
1. Our travel agency support retainers start at $1300+gst for 10 hours per month. This represents a $20-$40 per hour discount when compared to ad-hoc project work.
2. We don’t ask you to commit to long-term contracts.
But we do ask that you seriously consider committing to a minimum 3 month period. This allows us the time we need to demonstrate results.
“I use OnQ for most of my marketing needs. As someone who has experience with SEO, SEM and digital marketing, this team of marketing professionals are definitely A+++. Each month they go above and beyond my expectations. They are not a typical or “cookie cutter” marketing agency, they are very hands-on with your ideas and help to mould your brand into something that actually sells.
After about 3 months of SEO efforts, I am now receiving 1-2 high priced bookings per month. (previously 0, as my company is only about 8 months old) These bookings are from organic traffic to our website and a direct result of OnQ’s marketing efforts. So, I owe OnQ a big THANK YOU and I look forward to our continued teamwork!”
CHAZ CHAMBERS / OWNER OF HAVANA MUSIC TOURS
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