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Digital Australia : A Village of 100 People [Infographic]

By Quentin Aisbett · April 13, 2015 · Blog
Digital Australia : A Village of 100 People [Infographic]

On 23rd April 2013 the Australian population ticked over 23 million people. OK, so we’re insignificant in numbers but we’re pretty proud of the general output.

The milestone seemed like a good occasion to have a look at Australia’s online, social media and mobile use. But we’ve taken a different approach by breaking the numbers down as if Australia was a village of 100 people. That’s right, the real numbers have been scaled down to give us a different perspective.


The stats we’ve used have come from three key sources for mobile (Our Mobile Planet), social media (Social Media News) and general online usage (Neilsens).

Australian digital marketing use

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Quentin Aisbett
Quentin Aisbett is the strategist at OnQ Marketing. He loves social media, SEO, CRO and mobile. Blogging all the time, tweeting even more so and found rambling on Google Plus at+Quentin Aisbett. Pick his brain on Clarity.fm.

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