The big guy up at the North Pole has been doing his work for longer than I care to know, so far be it for me to tell him how to do it. But it’s only my opinion so I thought I would pen a few ideas for him to leverage social media.
Quora
The Question and Answer platform would be great for Santa to answer a whole heap of the questions we have, without having to address every single one, by handwritten letter no less.
How does Santa manage his staff of helpers? Is there a turnover? LinkedIn would surely streamline the vetting process. Perhaps a little networking to outsource some of the manufacturing to streamline operations?
I say this because I don’t think the page I liked last year is really him (he never got back to me anyway). I think the whole world would be a better place if you knew a little more of what goes on up there. The odd post with pictures of everyone getting the orders together would be great. Not to mention, we could post our wish list and share it with our friends. Santa can even create an event, counting down to when he arrives.
Google+
Even Santa must get confused with who’s been bad or good. With Google+ he can create his circles to help him out. Imagine it, he could have the ‘Good’ and ‘Bad’ circles, he could have a circle for the 50/50s. This way he can communicate with us all if need be. And don’t tell me that operations up there can’t be improved by a Google+ Hangout.
Foursquare
I know Santa doesn’t want kids to be staying up waiting for him but kids get anxious, perhaps Santa can check-in to some locations so everybody knows how the night is tracking.
I think I’ve left the best til last. Santa can start a hashtag #Xmaswishlist - Which lets us all post out wish list with the hashtag and it saves a whole lot of paper and stamps. He could use it as a crowdsourcing vehicle to come up with new gifts, after all Santa can’t keep a track of all the new trends from up there.
I wish I could guarantee that the big guy is going to see this, I wish he was on Twitter. Perhaps i’ll print it out and leave it with the cookies and milk.
UPDATES:
Can you imagine the shots Santa could take from his sleigh and from every vantage point from around the globe? It would be incredible. People would really engage with him on Instagram, they’d be wanting to know how the progress is going through the year and in particular who doesn’t want to know how the deliveries are going on Christmas Eve. Hashtags - #imonmyway #naughtyornice
Snapchat
As kids we all just woke up Christmas morning assuming Santa delivered presents to each and every household all over the globe. Imagine if Santa took a selfie at your place and sent it to you, ready for you to open up in the morning. The proof disappears and what better platform to engage the kids.
Couldn’t help but update this post with this video from Hootsuite. It is a promotion for the social media monitoring tool but what a great example of Santa utilising social media.