Retail and the Mobile App Crisis - Should you be Scared?
There’s nothing more relaxing for me than a Saturday morning with the newspaper and a long macchiato (coffee snob). It is the one day that I generally refuse to work but today I felt compelled to blog after reading a piece in The Age newspaper titled ‘The app crisis... Read More
Why Is Social Media Important To Gen Y Employees?
Social media is a HUGE component of an individual’s life. If we can only change Maslow’s Basic Hierarchy of Need, I’d put social media above physiological needs. The soaring application of social networking has eclipsed the relevance of food, clothing, sleep, and social sanity, in exchange for quick Instagram... Read More
Retail and that nasty-ass GST-free threshold
Retail and that nasty-ass GST-free threshold The retail environment in Australia is tough to say the least. Retail spending is down, rents continue to rise and online shopping is growing. In the wake of all of this the retail industry is exercising its voice, with a determined focus to... Read More
Dear Amnesty Australia : Don’t Force Us to Opt-Out
Have you received an email, submitted an online enquiry or completed an entry form where you had the opportunity to opt-in to a newsletter or even a purchase upgrade? Of course you have, everyone is doing it now. It’s essentially the McDonald’s theory of upsizing. I also bet that... Read More
The Gender Divide Exposed by Pinterest
In our everyday life we’re all well aware of the gender divide (I certainly am). But up until now social media has been a playground for both sexes with no stark preferences. I mean we enjoy both Facebook and Twitter don’t we? There are differences of course - AdAge... Read More
Futuristic Interactive Ad Mesmerises Onlookers
Guest Post by Brendan Wilde - A bold new marketing strategy is capturing the attention of pedestrians near a bus stop in the UK and piquing interest around the world. The interactive advertisement gives observers the choice to opt-in to facial recognition technology that determines gender before displaying the... Read More
Why We’re Dumping Our Facebook Page for Google+
Why We’re Dumping Our Facebook Page for Google+ We’ve decided to dump our Facebook page. We haven’t made the decision lightly. After all, Facebook has more than 800 million members worldwide, 10 million members here in Australia and a recent valuation has Facebook worth $100 billion. So it does seem a little... Read More
FindTheBest - Unbiased Search Made Easy
With all of the recent news and subsequent complaints about Google and the power they’re exerting on behalf of Google+, it’s refreshing to see a more democratic approach to search. Find the Best is a search engine with a difference - It helps us all find a reliable source... Read More
Our Top Ten Marketing Blog Posts for 2011
Our Top Ten Marketing Blog Posts for 2011 It’s been a big year for our blog Marketing Ideas OnQ, we’ve gone from a few random rants on a separate domain to finally publishing regular posts on the OnQ Marketing website. To think that our blog has been read by... Read More