Would you like to build your database, nurture your leads and generate new business through marketing automation?
This is within your reach. Marketing automation is something that big brands and enterprises have been utilising for years. Now you can do it with your business.
#1
B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads. (Ref)
64%
of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.(Ref)
2X
Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Ref)
Need Our Help Setting Up
Your Automated Workflows?
Generate More and Better Leads with Autopilot
Autopilot is a terrific marketing automation platform for small businesses. Let’s discuss the opportunities available and how we can best implement automated workflows to ramp up your online activities.
Here’s a list of the key benefits:
1. Nurture your online leads
2. Implement leads with your CRM system to achieve full sales potential
3. Lead Scoring
4. Customer/Client Onboarding
We Work With Autopilot Marketing Automation
There’s plenty of marketing automation software available but we choose to use Autopilot. It provides terrific value for money and is accessible for small business.
Marketing Automation Examples
Content Automation
A great content marketing strategy will involve marketing automation. It helps to build your email database and nurture your ‘readers’ into ‘customers’. This process does the bulk of the sales work without you having to lift your finger.
Imagine your buyer’s journey is an average of 4-6 weeks. They begin by searching for information on the problem and they find a blog post you published. At the end of the post, you’ve offered a downloadable PDF in return for their email. A week later you’ve automated an email to be delivered offering further information and value. Depending on how they interact with that email you, set them on a different path of valuable emails. Finally, when you get them to the 4-6-week mark, you give them the opportunity to send you an enquiry. This lead is qualified, and you haven’t done anything.
eCommerce Automation
Marketing automation is an integral part of any professional eCommerce operation. First and foremost, automation creates efficiencies in your operations while also improving your repeat purchases and customer advocacy.
An additional effective use case for eCommerce automation involves the common issue of cart abandonment. With automation, you can deliver timely emails to your customer or subscriber database reminding them that they left items in their cart without checking out. They may have changed their mind completely or perhaps something distracted them. If it’s the latter, they’ll appreciate the reminder and the easy checkout path. An order regained is an order earned.
FAQs
Want to Generate New Business with Little Effort?
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Marketing automation will help to boost your…
