Weekend Special : Mobile Advertising To Rocket in 2012?
Notice the targeting? …..Nice. IF ONLY I came across a great article on LinkedIn by Gareth Case titled ‘Top 5 Marketing Trends for 2012′. In summary Gareth nominated Location Based Marketing, QR Codes, Video, Social and Infographics. I certainly agree with a couple of them but to me it... Read More
Weekend Special: QR Codes for Advertisements
IF ONLY In reading Australia’s ‘The Age’ newspaper, I come across a full page advertisement promoting upcoming shows for opera legend Dame Kiri Te Kanawa. The advertisement would not have come cheap, no matter the deal you’re looking around the $20,000 mark. Can you evaluate what results this spend... Read More
Weekend Special: Restaurants Banning Photos?
Is this too good to eat?? IF ONLY I’ve read local reports lately that Melbourne restaurants are starting to ban diners from taking photos of meals. I will presume that this is happening elsewhere as well. The argument is that we as consumers might be half-eating our... Read More
Weekend Special : A little bite of Steve Jobs
Does anybody know what that phone is she is using?? It’s not a smartphone I don’t think. Perhaps she’s just texting. IF ONLY Given I’ve titled this post after outgoing Apple Chief Steve Jobs I was going to make this little bit about what could have been... Read More
Weekend Special : Free Wi-Fi
I feel like a stalker now…But still no-one is complaining about this poor girl who has featured in now the sixth week in a row. I think I need a new image. But the beach makes me happy. UWW752TC2JZX IF ONLY Ok, this one is going to be... Read More
Weekend Special: Wine and Social Media
I’ve still had no complaints about the girl above and this is now the fifth week in a row….Does anybody know who she is? IF ONLY There’s probably only one thing that my partner and I love more than coffee (and more than food) and that is wine.... Read More
Weekend Special - Encouraging Customer Loyalty
After a stern talking to (by myself) last week for publishing the weekend post on a Monday, here it is nice and early on a Friday afternoon (Melbourne time). Hope the ideas, links and suggested posts help you at some stage. Please, anyone let me know if you’re sick... Read More
Weekend Special - Poor Insurance Companies?
OK, so this weekend post is a little late but if you’re easily winding up to your Monday morning then have a read…Hopefully there’s a few links that will be of some help. I’ve titled this one after the poor insurance companies (You can feel their pain right?). You... Read More
Weekend Special - Facebook and Property
IF ONLY My partner and I have been looking into the property market in Melbourne recently and it has led me to realise the lack of Facebook use with Real Estate. Particularly big developers when it would be so easy and so beneficial for them. Here’s how our experiences... Read More
Weekend Special - Marketing the Carbon Tax?
This first Weekend Special is in part a tribute to the tradies out there that put off work around the home and to the chef who still gets his/her partner to prepare the family meal. Advising small business clients on the power of blogging is something that I do... Read More